eBooks Archive

QR Codes

How Marketers Use QR Codes in 2025

We surveyed 250 marketers across industries to understand how QR Codes are evolving from quick-access tools into key drivers of engagement and action. Our research reveals how brands are turning everyday scans into data-driven strategies that connect physical and digital touchpoints.

Recent Resources

Hospitality

Getting Started Guide: Bitly for Hospitality

Retail

Getting Started Guide: Bitly for Retail

Consumer Packaged Goods

Getting Started Guide: Bitly for CPG

Bitly Products

The A–Z Guide to Bitly’s Features, Tools & Use Cases

Discover new ways to use your short links. Wondering if Bitly is the right solution for your business? Or, looking for ways to maximize your use of Bitly beyond shortening…

Social Media

Measuring the Value of Your Influencer Program Using Bitly

How are you measuring your influencer marketing efforts? One of the biggest challenges marketers face related to their influencer initiatives is knowing how to accurately measure results. Bitly helps demystify…

Bitly Products

A Guide to How Bitly’s Marketing Team Uses Bitly

Find out how Bitly’s very own marketing team integrates Bitly into their daily workflow to meet business goals. Download this ebook to learn how the team leverages Bitly Enterprise to:…

Branding

How to Achieve Brand Consistency to Gain Competitive Advantage

Successful brands have something in common: They’re consistent. Whether you’re an influencer, startup or enterprise, whether your team is a team of one or 100, investing in making sure your…

Social Media

Social Media for Small Business: The Complete Guide

Establishing your social media marketing program is time-consuming—especially if you’re a small business. You’re juggling a lot already and this is just one more thing to add to your list.…

Customer Experience

Your Guide to Tracking Customer Support KPIs

According to consumer behavior research, trust plays a big role in a brand’s ability to convert prospects into loyal customers. Consumers come to trust (or not trust) brands by sifting…

Social Media

Driving Social ROI Through Visual Storytelling

User-generated vs. user-driven. Short and snappy vs. long and well researched. Paid vs. organic. If there’s one thing all social media marketers can agree on it’s this: it’s harder than ever for…

Mobile

The Ultimate Guide to Mobile Content Marketing

Every marketer knows that brands need to go mobile in a big way. But did you know that 60% of digital content consumed today is consumed on a mobile device?…

Social Media

Paid Social 101: Understand Ads, Engagement and ROI

These days, paid social is often the only way to guarantee engagement from social media. In fact, the average organic tweet will only reach around 10% of your followers. A…