Bitly can help transform confirmation messages from static notifications that let customers know you’ve received their orders to dynamic communications that unlock a wide range of information. You can add Bitly Links and Bitly Codes to SMS and emails to direct customers to:

• Order tracking pages to help them monitor their orders.
• Order invoices to promote cost transparency.
• Your help center to proactively address any post-purchase questions customers may have.
• Your loyalty program registration landing page to encourage repeat business.
• Your review page to give customers a chance to rate their purchase experiences and suggest improvement areas—you can create this page with Bitly Pages, our no-code landing page builder.

To encourage engagement, brand your short links with your domain and your codes with your brand colors and logo. This promotes audience recognition, which could result in more clicks and scans.

QR Codes can enhance customer experiences by providing easy access to digital content. With a single scan, they can direct customers to detailed product information, setup instructions, exclusive content like behind-the-scenes videos of the production process, and promotional offers like discounts, eliminating the need for lengthy manual searches. The more convenient the experience, the more likely customers are to keep buying from you.

QR Codes in fulfillment materials can also help you boost sales by directing customers to products they may be interested in based on their purchases.

They’re also eco-friendly, as they reduce the need for extensive printed materials. For example, if you link your code to a product setup web page with step-by-step instructions, you don’t need to print a physical manual, reducing paper usage.

Yes. Bitly tracks engagement across all its products—Bitly Links, Bitly Codes, and Bitly Pages—and delivers real-time performance insights. Through Bitly Analytics, you receive the following data:

• Total link clicks, page views, and QR Code scans: Helps you identify what resonates with your customers, allowing for well-informed future engagement strategies.
• Clicks, scans, and views by location: Helps you determine where your most active customers are, down to the city and country level, so you can improve your targeting strategy.
• Engagements by device: Can help you optimize future campaigns for the most popular devices.
• Engagements over time: Makes it easy to identify days with the highest customer activity, helping you improve campaign timing.

Bitly Codes can support order fulfillment by providing easy access to pertinent information throughout the entire process. All Bitly Codes are Dynamic QR Codes, which means you can use the same code for different purposes—you just need to update its destination URL.

For example, you could add codes to product packaging that initially directs warehouse staff to webpages with guidelines about how to prepare products for shipping. Then, the code could be redirected to delivery transit information for customers once the item has shipped. It could also direct to product registration pages, or support resources after delivery.

Absolutely. Linking short URLs to support content, like FAQs, return policies, and troubleshooting guides, empowers customers to self-serve and quickly find the help they need. This helps reduce unnecessary support tickets, freeing your team to focus on more complex issues.

Bitly Links can also reveal common customer concerns, enabling you to improve your customer service. For example, if click data shows that most customers engage with “return policy” links, you can proactively share those policies earlier in the purchase journey.

Yes. Our URL shortener can shorten URLs to just a few characters, making them easy to tap and share on small mobile screens.

Bitly Codes are also mobile-friendly by design. They’re typically linked to short URLs that load quickly on mobile networks and include Level H error correction, allowing smartphones to scan successfully even when codes are partially damaged during shipping. These high-resolution codes can also be customized with contrasting colors to enhance smartphone camera recognition and improve scanning reliability.

Yes. Bitly offers a Campaigns feature in premium plans, making it easier to manage and monitor links across different promotions or projects using tags. Each Campaign can have up to 100 links and up to 100 channels, giving you plenty of flexibility to track granular performance and gain a better understanding of paid, earned, and owned channels.

Let’s say you run seasonal campaigns. With Bitly’s Campaigns feature, you can assign unique tags to each link associated with the promotion by channel—like SMS, social media, or email. Once the links are live, you begin collecting data immediately, allowing you to see which seasonal campaigns have been the most successful and which channels get the most engagement, helping you refine future promotions.